Misfit has launched a new fitness and sleep monitor called Misfit Ray at the CES 2016 event in Las Vegas. Priced at $99.99 (roughly Rs. 6,700), the Misfit Ray is now available for pre-orders via the company's official website and is expected to start shipping in spring of 2016. The Misfit Ray will come in Rose Gold and Carbon Black colours.
Notably, this is the first launch from Misfit after watchmaker Fossil acquired the company in November.
The company touts that the latest Ray wearable sports a modular design that makes it one of the distinct activity tracker in terms of the design. The wearable is about 12mm in diameter and is about 38mm long. It sports a cylindrical aluminium body and comes with interchangeable design allowing users to personalise it as per their own use. The Misfit Ray can track activity and sleep with a 3-axis accelerometer and also packs a vibration motor that offers user feedback. The device includes a single multicolour LED indicator that notifies about text and calls. It also includes a silent alarm.
The Misfit Ray can also measure steps, calories burned, distance, activity types, sleep quality, and sleep duration. The biggest highlight of the wearable is it can last up to 6 months and packs user-replaceable batteries. It is water resistant up to 50 metres.
Misfit Ray syncs with the smartphone via Bluetooth smart wireless technology. Ray for Android is compatible with devices running Android 4.3 Jelly Bean and above with Bluetooth 4.0, while Ray for iOS app is compatible with devices running iOS 7 and above.
Tim Golnik, Misfit's VP of Product and Design said on the launch, "We designed Ray to be your most valuable accessory. Ray's design distills the essential performance of our wearables and opens up a world of style possibilities."
For full coverage from the Consumer Electronics Show in Las Vegas, visit our CES 2016 hub.
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